OUR STORY
The Riddims Marketing story is the tale of founding partner Jamaican-born Eddy Edwards, who in 1984 pursued his dream and started “Caribbean Rhythms” radio show on WVCG 1080 AM to provide entertainment, news and information to a growing South Florida Caribbean community.
Riddims Marketing was initially established as the corporation to handle the advertisers on the radio show. Eddy very quickly moved into event production, staging some of the biggest events, attracting sold-out audiences such as the Jamaica Awareness Day Festival at Bicentennial Park and Oliver Samuels plays at the Gusman Theater.
As the Caribbean community in South Florida grew, Eddy rebranded Rhythms Marketing to Riddims Marketing. Under this new brand, he continued creating and developing events, as well as servicing other corporate organizations and government institutions, providing successful solutions to marketing and communications needs.
To support this growth, Bridget Provost-Edwards joined the company in 2010, expanding her role from part-time to full-time, providing support in administration and project management.
Today, Riddims Marketing is recognized as one of the top marketing and production companies serving Caribbean diaspora markets in the U.S.
Along with the marketing and public relations services, the company’s portfolio includes the Caribbean Riddims radio show, De Riddim Box (monthly e-newsletter) Weekend Update (weekly e-newsletter) and CaribbeanRiddims.com, a website for news and information. Plus, we’re a Certified Small Business Enterprise (Broward County) and a Certified Digital Marketer (BizHack Academy).
OUR TEAM
C. "EDDY" Edwards
MANAGING PARTNER/CEO
Eddy has earned the reputation for being one of the top marketing experts in the Caribbean community. He will take a simple idea and transform it into a major success story. Always pursuing excellence and building new relationships, he has a passionate desire to elevate Caribbean traditions and heritages in the wider market. An avid runner who loves to travel, he is a strong supporter of giving back to the community and helping the less fortunate.
Roy Martin
GRAPHIC DESIGNER
More than just a graphic designer, Roy is so connected to the community he knows how to communicate without using words. Let’s just say he uses “sign language” to tell stories about brands and events.
Bridget Provost-Edwards
MANAGING PARTNER
Bridget has over three decades of experience in the management and production of events. A former legal assistant, with an eye for detail, a keen sense of style and a passion for fashion, she ensures we deliver over and beyond to satisfy each clients’ needs. Her extensive knowledge of Caribbean culture and lifestyle gives us an edge.
Luke Ballentine
PHOTOGRAPHER
Comfortable behind or in front of the camera, Luke has the ability to see through the lens from both sides. Sure he is an awesome photographer, but watch him host a program and you wonder which does he do better.
Marie McMorris
BUSINESS DEVELOPMENT MANAGER
Marie is the G.O.A.T (greatest of all times) for Riddims Marketing, with a diverse background ranging from Music Industry & Film Production to Business Development and Change Management for International Fortune 500 companies. Her experience covers multiple industries spanning over three decades, her fun-loving personality and passion for true Caribbean hospitality and tradition; coupled with her positive mindset speaks volumes to her ability to engage and satisfy our clientele.
Collin Rigg
TECHNICAL MAGICIAN
When it comes to sound, lights and video, there is no piece of equipment that you will need that Collin and the Showmaxx team will not be able to deliver. Dream it and watch Collin bring it to reality.
CLIENTS
